Ingredients in Electronic Cigarettes


All flavors used in the production of White Cloud Electronic Cigarettes are food grade products processed, packaged, stored and transported in strict accordance with all standards set and required by Good Manufacturing Practice, the Federal Food and Drug Administration and all other Governmental agencies which have been duly empowered to establish standards and limits for food and processing industries as outlined in 21 CFR 110.

No product has been treated with Ethylene Oxide (ETO). Also, to the best of our knowledge, all products meet the standards and regulations set forth by the EU, Canada, Japan, China, Brazil, Australia, Mexico, and Korea.

All flavors are free of 3-acetyl-2, 5-dimethylthiophene.

Propylene Glycol (PG)

Science Beakers
Propylene Glycol (or “PG” as it is commonly referenced in industry circles), is used in electronic cigarettes as an excipient (carrier) for the nicotine and flavorings, producing a vapor upon exhaling.

According to the FDA, “Propylene glycol is metabolized by animals and can be used as a carbohydrate source . . . There is no evidence in the available information on propylene glycol . . . that demonstrates, or suggests reason to suspect, a hazard to the public when they are used at levels that are now current or that might reasonably be expected in future.”

Vegetable Glycerol (VG)

Vegetable Glycerol (VG)
As with PG, Vegetable Glycerol (or “VG”) is used as an excipient in electronic cigarettes.

VG is a plant-based carbohydrate and, as with PG, produces a vapor upon exhaling. Often, PG and VG are combined in varying proportions to produce different balances of flavor and vapor. White Cloud utilizes mixtures of approximately 80% PG and 20% VG in our products, as it has proven to be an ideal combination for flavor and vapor production.

VG safety is pretty much unchallenged and studies demonstrate that it is non-carcinogenic. Likewise, both PG and VG are widely used in many industries, including pharmaceutical, cosmetic and food.

The US Food and Drug Administration (FDA) have designated both PG and VG as ‘Generally Recognized as Safe’ (GRAS; for oral or dermal use).

Whilst most scientists agree more research is probably needed to assess the long-term impacts of PG and VG inhalation, currently available literature for exposure by inhalation suggests there is currently no cause for concern.


Nicotine found in tobacco plants
Nicotine is a naturally occurring alkaloid (containing nitrogen) found in tobacco plants. It can be found in other plants too, but it’s most concentrated in tobacco.

Although Nicotine can be synthetically manufactured, the nicotine in electronic cigarettes is all extracted from tobacco plants. However, at White Cloud, we maintain such high purity standards, any residual chemicals from the tobacco plant are at trace levels only.

The well-documented pharmacological effects of nicotine are one of the main reasons (but not the only one) that people use tobacco and nicotine products.

Most people understand nicotine has addictive properties, but don’t realize it also has a stimulant effect on the brain, activating receptors and releasing chemicals associated with mood changes. Actually, nicotine acts as both a mild stimulant and relaxant.

At high doses, nicotine is toxic and could be fatal, if a large dose is, for instance, swallowed in one quick delivery. Generally, however, the common side-effects of overdosing on nicotine include dizziness, nausea and vomiting.


E-cigarette Flavorings
The flavorings that we put in to our electronic cigarettes help to give our products their distinctive taste, but they are in no way used to make the products more attractive to anyone under legal age.

All of the flavorings that we use are food-grade, and have been approved for use by the FDA (although not specifically for inhalation products such as e-cigs).  Though there are a number of flavored products in our portfolio, it tends to be those closest to traditional cigarettes (i.e. tobacco and menthol flavors) that remain the most popular among customers.