Electronic cigarette sales are still relatively small compared to many other industries (reflecting just a fraction of conventional cigarette sales, globally). But, like any other product that uses batteries, or has non-biodegradable elements, electronic cigarette companies must maintain a level of responsibility for environmental impact.
Customers will now have the ability to recycle both their rechargeable Cirrus electronic cigarette batteries and Fling disposable e cigarettes.
By adding this recycling program to our list of services, White Cloud is among the ranks of fellow green-minded companies such as Microsoft, Google, Qualcomm Inc. and AT&T.
There are 20 to 50 million metric tons of electronic waste disposed of every year, worldwide. Yet, only 12.5 percent of e-waste is currently recycled. White Cloud is doing its part to improve this number.
While it may not seem that discarded e-cigarette batteries can make any real environmental difference, the number of e cig users continues to rise worldwide. Electronic cigarette waste is rising, and it will quickly become critical for e-cigarette users to recycle.
Furthering our commitment to environmental responsibility, White Cloud is also one of the first e-cigarette companies to produce a completely disposable electronic nicotine delivery product using lightweight, food-grade BPA-free thermoplastics.
Florida Department of Environmental Protection (DEP) recognition
Also, at the start of 2015, the Florida Department of Environmental Protection (DEP) recognized White Cloud Electronic Cigarettes for “outstanding recycling in 2014,” recycling over 72 percent of its solid waste.
A spokesperson for the DEP congratulated the team, stating that White Cloud was “helping to lead the way to our goal of 75 percent recycling by 2020.”
At our new facility in Tarpon Springs, White Cloud employees are empowered to reuse or recycle. Paper recycling bins in each workspace, plastic recycling bins in the kitchen and a warehouse team dedicated to reusing or recycling boxes and other materials are just some of the efforts that made White Cloud worthy of the DEP honor.
Separate solid waste and recycling containers demonstrated to the DEP how much White Cloud is recycling, which led to the 72 percent recycling rate and recognition.